Patrick Heffernan's Contact Details

Patrick Heffernan's Company Details

mPoint Inc.

New York, NY, US • 20 - 49 Employees
Advertising/Marketing/PR

mPoint Media Inc. is an US mobile marketing and technology company rooted in China. Its history goes back to 2009 when the company's founder journeyed to China and created, what became the country's largest in-app mobile advertising network, acquired by Alibaba in early 2015. mPoint forms strategic partnerships with Western content publishers. By reducing the learning curve and stress involved with language, cultural and governmental barriers, mPoint helps western companies develop their market in China. Leveraging years of experience and business relationships with key Chinese media players such as Alibaba, Baidu, Tencent and AdsChina, among others in the interest of its Western clients. Clients come from brands and their agencies, ad networks and app publishers. These Western networks and publishers often have a stockpile of impressions coming out of China. They are a wasted revenue opportunity. mPoint takes those lost opportunities and turns them into new revenue by redirecting them to its Chinese media partners to be fulfilled locally.In addition, the Company's combination of proprietary media technology, demographic data and a deep knowledge of China enables it to offer a secure, measurable pathway for Western brands to reach China's enormous consumer class. As China's advertising market continues to mature, so too will advertising strategies. Buying mass impressions will give way to more sophisticated strategies that target coherent consumer clusters. With its proprietary market data and technology mPoint is positioned for that future.