India's healthcare system has evolved over the years and is now comparable to the best in the world. The system however focuses more on secondary and tertiary care which includes sophisticated and expensive hospital services and intervention by specialists to address conditions that require immediate attention. People usually skip routine physicals and health checks and visit doctors only when the situation becomes unbearable or the disease has progressed considerably.3K Healthcare is an innovative initiative that aims to address this gap in health services by focusing on preventive healthcare. The company offers comprehensive and world-class primary healthcare services that focus on early diagnosis, regular checkups and timely follow-ups. The advantage of this approach is that if a patient is diagnosed with a disease, timely treatment provides him a better chance of recovery and improved quality of life.