Asset Planning Corporation (APC) is an SEC-registered, fee-based financial planning and investment advisory firm in Knoxville, Tennessee. Founded in 1975 by the late P. Kemp Fain, Jr., CFP®, APC serves both families and institutional clients. As one of the oldest independent financial advisory firms in the country, we use our more-than-four-decades of accumulated wisdom to help transform people's lives. We provide an integrity-rich environment and utilize educational tools and a disciplined asset planning process, all to offer a unique client experience. We believe that we have built a holistic model for financial wellness, one designed for people who want good advice.Being a hometown small business means we are flexible for you. And, being nationally recognized as a leader in the industry means professional experience is at your doorstep, allowing you the opportunity for a truly enriched life.