Executive Creative Director and Partner at grid_worldwide - Randburg, Gauteng, South Africa
The world doesn't need another brand.Branding is not one thing, it's all-encompassing. It's the ad you see on TV; the billboard you see on the highway and the conversation people have about you. It's the perception of a brand that we value. We create, refresh and invigorate brands. We believe that original, conceptual and inspiring ideas, which are well executed and relevant, will always create value. What the world needs are brands that really mean something. Our approach of Designing Strategically ensures that the essence of a brand is captured. Giving the brand a reason to exist that challenges their category, clouds competition and inspires consumer action.52% Black OwnedLevel 1 BBBEE Contributor Ad Focus Design + Specialist Agency of the Year2007 \ 2008 \ 2011 \ 2013 \ 2015 \ 2016 \ 2017Loeries Grand Prix 2006 \ 2007 \ 2010 \ 2014 \ 2017 TBWA\ The Disruption®Company