Paul Kraemer's Contact Details

Paul Kraemer's Company Details

GreenShorts Research

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Research

GreenShorts is a Membership-driven research firm that conducts, and makes available to its subscribers: research, benchmarks and consumer expectations as it relates to choosing to purchase "green" or "eco" products.\\For today's consumer, choosing the "greener" product/service option is quickly becoming an everyday decision. Consumers are re-evaluating their purchase decisions along a variety of new criteria, asking themselves:\\- Is this product better for the environment than the alternative?\- Will it help me do good?\- Is this company more responsible than their competitors?\- Am I willing to pay more?\\To address these needs, GreenShorts was founded to help its Members develop strategies and marketing communications that:\\- Effectively connect with consumers \- Save money on costly custom research\- Save time; get the answers you need quickly