Paul Moor's Contact Details

Paul Moor's Company Details

Silver Bear Design

Reading, England, United Kingdom • 4 Employees
Design

Navigation from one place to another is a fundamental human activity and part of everyday life. Where am I ? Where am I going? How will I get there?People utilise their knowledge and previous experiences to aid their way around the built environment. The human perception of the built environment and information in a space comes down to balance and focus. What do you see? Why did you see it? What did you do with the information.Wayfinding is a person's spatial behavior or orientation. The concept of spatial orientation is the predecessor of wayfinding. This relationship requires the user to form an overall mental image of the layout of the place. This image is referred to as the cognitive map of the setting. Cognitive mapping concerns the ability to visualize a map, and wayfinding uses the cognitive-mapping process to solve location-based problems.Silver Bear Design's way finding solutions that can be utilised in both safe and emergency situations. By using clear, simple to interpret plans and directional signage, user of our solutions can easily navigate their way around their environment.