Paul Norell's Contact Details

Paul Norell's Company Details

Novus Media Inc

Minneapolis, MN, US • 250 - 499 Employees
Advertising/Marketing/PR

Fueled by the same marketing science and geospatial analytics that made us the #1 print buyer in North America, we've evolved our offering to deliver customized, fully multichannel media programs, strategic planning, data and analytics services to advertisers and agencies across all major industries.We believe that WHERE people live, work and play is inextricably linked to every aspect of life -- from the teams they cheer, to how they talk, to how much they make or how long they'll live. Similarly, we use data-driven insights to predict how people are motivated by media and what they'll buy, location by location.Three key characteristics set us apart from most agencies: 1. We offer granular, localized customization.Our conviction is that since business situations and business needs differ greatly by geography, "cookie cutter" plans don't cut it. 2. We drive traffic.At the core, we get people to take action. Our proprietary approach to ZIP code prioritization and dynamic optimization has proven to drive ROI increases quarter after quarter. 3. We deliver results, not reach.Unlike most agencies, we don't plan nor optimize to traditional media metrics like reach. Rather, we developed MMMaxer to optimize the best media channel mix at a DMA or sub-DMA level based on modeled sales response.