Paul Ruben's Contact Details

Paul Ruben's Company Details

Etrading Software Ltd

London, ENG, UK • 20 - 49 Employees
Technology Consulting/Tech Services

Etrading Software was founded in 2005 with the goal of bringing efficiency and stability to the burgeoning electronic trading markets. As experts in etrading processes, the partners and their senior team have a track record of implementing key projects and strategies for existing and new participants to the etrading market place. However, as the business environment and markets matured it has become increasingly obvious to Etrading Software that individual corporate endeavour is not going to be enough to rationalize and standardize the processes and infrastructure at etrading. In addition, new budgetary constraints are also forcing businesses and their technology departments to think differently. Banks recognize that they should not be competing on protocol nor on the information that constitutes a vanilla deal. By collaborating with each other and agreeing standards to which they and the electronic markets adhere, they will be able to reduce costs and increase portability and focus on true areas of competitive advantage. Etrading Software is instrumental in this process. As a trusted partner, we bring together key participants, provide technical leadership and drive the group towards agreement and syndication.