SB.TV Global Ltd, also known as SB.TV or SmokeyBarz, is a multi-faceted company run by a small team of young people who work on web-based viral content at different music-based events. The media platform has its origins and roots in urban music. Most of its content can be seen on its own YouTube channel which was created on November 2, 2006 or the official SB.TV website. Much of the content includes 'street-shot' freestyle raps and music videos. However, even though its earlier uploaded videos contained entirely amateur footage, the channel's latest uploads contains more professional recordings.The reasonable popularity of the channel amongst London's underground scene has led to columns in RWD, The Observer, The Guardian, The Independent, Dazed & Confused, the Sunday Times Style magazine as well as assistant production credits from when Edwards was working as a junior runner for the BBC, and Tiger Aspect Productions as well as joining the young persons panel at The Guardian's new technology conference activate summit alongside Martha Lane Fox and others. Today, its YouTube channel has gained many millions of views and hundreds of thousands of subscribers, as well as Facebook fans and Twitter followers.We never forget our roots either, and we always aim to put back into the community. SBTV is part of numerous youth-based educational and charity based partnerships both in the local community and overseas. We like to stay connected and have a positive influence on young people.