The first Timberland® waterproof boot was built in 1973. Since then, the ethos of that boot—quality, durability and performance—has underpinned every shoe Timberland makes. In 1999, after recognizing an opportunity to bring premium, rugged boots to the professional tradesperson, the Timberland PRO® brand of footwear was created. Timberland PRO® footwear shares the same qualities as the original Timberland® boot, but delivers more of the safety, protection and durability these men and women need every day on the job. The goal was to break the compromises safety work boot consumers had to make in choosing between comfortable and protective footwear; and, Timberland PRO® has accomplished this by making technology and innovation the cornerstones of the brand. By assessing the unmet needs of those who work in the most demanding environments, Timberland PRO develops solutions that deliver the ultimate comfort, durability and protection—all day long. One of the best examples of this is our exclusive Anti-Fatigue Technology comfort platform, which uses shock-absorbing cones to compress and rebound energy back to the foot in key zones, providing more stamina and strength and reducing foot fatigue. Since its inception 16 years ago, Timberland PRO has quickly grown to be one of the leading safety footwear brands in North America and is rapidly expanding into newer markets like Europe, Africa and the Middle East. For more information, please visit www.timberlandpro.com.