Built in partnership with TPG, Affinity Group works with investors seeking value-creating insights and operators with a mandate for change. As strategic advisors we are ownership-minded partners first, and approach consumer engagement and brand relevance with analytical and operational rigor. Our products and services are architected to measure, understand, develop, and execute growth strategy, mapped against specific business objectives. Led by highly qualified professionals, Affinity Group is designed to address the marketing opportunities and challenges facing growth-driven organizations.