I established Alto - a communication design company with a passion for sustainability. Alto is famous for 'Good Friday', an initiative whereby employees take a whole day to resource themselves, or work on projects that extend them and add meaning to their lives. Alto Design is on the "backburner" whilst other, more worldchanging projects build momentum and take over. Its unusual to put a company into hibernation - but in this instance, more important and exciting things are calling.Over time, my focus has shifted from visual communication design towards social innovation and project design. As a result of time invested through 'Good Friday' I helped establish Intersect - a network of purposeful young professionals. I am now gainfully employed to catalyse this network and bring about the beautiful world that I hold in mind.