Etro | 40,564 followers on LinkedIn. Etro is New Tradition: the sum of creative experimentation and artisan know-how, since 1968. | ETRO is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut.