Pedro Soler's Contact Details

Pedro Soler's Company Details

SOWHAT.TEAM

Madrid, Community of Madrid, Spain • 3 Employees
Marketing & Advertising

Sowhat is an idea of Pedro Soler, for many years, Executive Creative Director of multinationals like Y & R, BBDO, Delvico / Bates, FCB. His work has been awarded in all international creativity festivals, achieving 7 Cannes Lions. Three of his campaigns have been created and produced in Spain and spread worldwide (Turespaña Passion for Life, Ballantine's Go Play, S Class Mercedes-Benz Sense and Sensibility). He has worked with creative talents as Sebastiao Salgado, Herb Ritts, Nadav Kander, Tarsem, Paul Arden and Luis García Berlanga.He is member nº1 of cdec (art directors club of spain) and member of the current directive board. Also he is the author of three books about Spanish culture: Spain Inside (the Domecq family), Gold and Silver (the world of bullfighters) and Sueños (Sara Baras dancer).FACING THE BUSINESS MODEL OF TRADITIONAL AGENCIES, SOWHAT PROPOSES TWO INNOVATIVE IDEAS:THE CLIENT DOES NOT HAVE TO PAY FOR AN AGENCY STRUCTURE THAT HE DOES NOT NEEDSowhat creates the appropriate team for each new project. Sowhat has a range of collaborators that cover from Design thinking to the production of documentaries. From strategies to media. From the idea for a new product to events. Always senior talent in all the areas.THE CLIENT HAS AGENCY COLLABORATORS WHO UNDERSTAND HIS BUSINESSSowhat incorporates company consultants into the team of Sowhat like Pilar García-Miranda and Miguel Ángel Serrano (LANDGUAGE).THIS NEW BUSINESS MODEL IS DEFINED AS SUSTAINABLE TALENT.