ARA Experience is a fashion tech startup, with the goal of providing modern brides with A Refreshing Alternative to traditional wedding dresses.We are an interactive eCommerce platform that focuses on providing brides with their dream dress at an affordable price. Every bride's ARA Experience is unique and personalised, this is all done by using virtual reality technology to accurately communicate the fit and style of the dress on a realistic version of the bride's body. Best of all, it completely eliminates the stress that comes with shopping for their wedding dress in-store.