Profitable Ag is a farm business consultancy that is 100% focused on supporting farming families to run profitable businesses that enable them freedom of choice.Profitable Ag is underpinned by the following core values:• Trustworthiness: All relationships are entered into and support is provided confidentially and in good faith. Trust is earned by good conduct.• Competence: Due regard is given to the knowledge, skills and experience necessary to provide support by assessing what's required with regard to your individual needs, priorities, circumstances and preferences.• Honesty: Complete integrity applies in all professional dealings, including transparency, frankness and fairness at all times.• Fairness: Professional objectivity is applied to all professional engagements. This involves proper investigation, evaluation and diagnosis of the need for support, and self-reflection on our limits of competency.• Diligence: Professional engagements are performed with due care and skill. Time and resources are managed to deliver support efficiently, transparently and cost effectively.Profitable Ag supports farming families across a range of areas including:• Strategic, tactical, and operational planning and implementation to improve business performance and family relationships• Working through the business succession planning process, including the transition of skills, leadership, management, and ownership of assets• Improving on-farm management, lifting production and understanding profit drivers• Improving communication• Goal setting for family work life balance• The management of staff, including workplace health and safety and HR requirements• Coaching businesses to develop their own solutions to their own problems