UBIX is a dynamic, learning, and self-refining cognitive AI-as-a-service platform that makes AI abundant, reliable, and cost-effective for enterprises. UBIX helps enterprises catch up with the early adopters of AI by reducing the pain and complexity of using cutting-edge technology (often open source), supporting the end-to-end analytical process, and expanding the pool of analytical resources with a learning engine: AI on AI. Today, we focus on high-value use cases in sports, health, and IoT but the real genius is in the way we scale to reach business users to author broad and cross-functional use cases for AI in these industries.