Prior to funding TheSportsSolutions, Peter Mahrer and Ralf Puschmann successfully introduced brands like Under Armour, HICKIES, and Born2Run to the European market after having held leadership roles at Puma, Adidas, and Intersport."The future is digital, with increasing alignment of consumer and wholesale channels. It is critical for companies to fully commit to this new alignment. The pandemic has quickly shown the performance advantage for companies who have made this switch." says Peter Mahrer.With TheSportsSolutions, these industry veterans apply over 70 years of sporting goods industry experience and an extensive global network to offer customized business solutions that combine practical know-how with the latest digital technology.