Essential is a strategic communications agency working primarily withmember and not-for-profit organisations. We deliver social and audience research, strategy, message development, media relations, digital and social, advertising and production.Our research-based methodology is proven to shift public opinion, influence the media environment, change government policy and make our clients' organisations stronger.- strategic communications & campaign planning- public, member and social research- advertising and creative development- communication audits & review- media relations & media training- public relations and media management- issues management, crisis management and reputation protection- advocacy & lobbying support- copywriting, design & production- online & social media strategy- online content design and production- member communications and community management- fundraising and member recruitment- website builds & maintenance.These tools allow us to plan and execute strategic communications that:- strengthen organisational capacity- shift public opinion- change government policy- grow audiences and membershipWe can be as big or as small as you need us to be.