‘Highlife' is a unique interactive online quiz-based multi-player board game, with real prizes, as rewards. Specially designed to encourage and develop play between people of all ages and IQ levels. Players will be able to ask friends for help at times, will also be able to build credit to spend with advertisers through inviting friends to play. Players will experience both positive and negative events, just like real life they will need to use both knowledge and cognitive skills to gain cash rewards and prizes.