We are a transport consultancy that is focused on sustainable transport strategy. Our work has geography at its core because we believe that an understanding and application of geographical principles is essential to designing and delivering transport that works for communities, both in the short and long terms. A key concept relevant to a large part of our work is that of Mobility Hubs - local sustainable gateways to demand-responsive travel. We developed the Mobility Hub concept in the UK from 2003, and Mobihub® as a trademark for Mobility Hubs to protect the quality of the concept and to enable a system of standards to be introduced at an appropriate point.Our projects are very varied, covering advice on policy development, strategy, system design, planning, operations, user needs, economics and finance, but a common theme is usually technology. This has a huge potential to play a key role in enabling commercially-successful public transport operations as well as delivering significant passenger benefits, first-class intermodal networks and sustainability; all things that we are passionate about.John Austin, MobiHub Ltd.'s Managing Consultant, is a member of BRTuk - the interest and information group on evolving bus-based rubber-tyred rapid transit technology.With our base being in Cambridge - the high-technology cluster city whose ideas change the world - we are also part of Cambridge Network. This is the cross-sector organisation that brings people together - from business and academia - to share ideas and encourage collaboration for greater success.