Phil Gunter's Colleagues at New World Loyalty
Phil Gunter's Contact Details
New World Loyalty
Phil Gunter's Company Details
Loyalty programs can be truly transformational. A good program can deliver massive strategic, functional and financial benefits to a business and there are many examples of success. However, for every Loyalty success story there are many failures delivering very little customer benefit, increased cost and no ROI. In fact, 9 out of 10 loyalty programs fail to deliver expected benefits... New World Loyalty's mission is to make sure our Clients are the 1 in 10 that really succeed.A unique combination of skills and expertise are required to fully understand the ecology, interdependencies and impact of a loyalty program. Founded by Phil Gunter, renowned Loyalty Expert, and now led by Andrew Mason, New World Loyalty's exceptional capability in these areas enables them to create and assess the impact of innovative loyalty options and provide sound strategic advice. Whether you are considering your loyalty strategy or have a fully functioning program that you need to get more from, New World Loyalty can help you get it right.Our difference is in our approach. We are:Honest – We tell you it straight and only advocate solutions which are right for you. Insightful – New world loyalty has the experience and capability to see through the noise and myriad of options to make recommendations which are right for your business. Innovative – Thinking outside the square is part of what makes us different. We have a proven ability to design new solutions to suit your objectives. Not a sausage machine – We always seek to understand the business and environment and then suggest options relevant and workable for you – we will never try to fit you to a process. A Team – Every NWL consultant has experience of leading or working in some of the world's leading loyalty programs. We understand the challenges that programs face and provide pragmatic and insightful advice that will work.