Be-IQ is a multi-award winning behavioural insight's platform, that is transforming how client-focused Financial Services companies, deliver financial wellbeing.Conducting frequent behavioural research (including experimental research), Be-IQ explores behavioural biases and heuristics, and, through a highly engaging UX, builds new models and approaches to understanding a client's behavioural profile, their risk taking personality, and also how their behaviours influence key financial decisions. Be-IQ brings these models to life using a modular, gamified, API-driven solution; a ground-breaking approach that enables financial wellbeing to be an outcome, not an afterthought.