Phill King's Contact Details

Phill King's Company Details

ABXTRAKT Ltd

, , • 1 Employees
Entertainment

ABXTRAKT Ltd is a Media, Music and Entertainment Consultancy, operating in Kenya. Previously operating under the business name ABXTRAKT PROMOTIONS since January 2005, ABXTRAKT LIMITED was officially registered and incorporated on the 4th of July, 2007 as a limited liability company with the main objectives of business as stated in the company vision, mission and objectives as below;COMPANY VISION…To be the Premiere Urban Creative, Events and Entertainment Consultancy in Kenya and into Africa…COMPANY MISSION• Create and facilitate opportunities for the marketing and promotion of Human Talent and Associated Works• Integrate the almost seamless division between the artistic industry and brand/product/service marketing• Facilitate the upward movement of Kenya's (and Africa's) entertainment industry to be at par with the worldCOMPANY VALUES1. RELEVANCE: We develop strategies and executions that are in line with and relevant to the objectives and the developing world. The main and long term goal is key…2. PERCEPTION: It's not necessarily about how it is, but how it is perceived… Different audiences take in things differently, and it is important to study them and understand what they expect, and pre-empt their reactions…3. CONSUMER EXPERIENCE: All our strategies and executions are based around lifestyle and habits. Our interaction with the consumer is focused on what they already do and/or they are exposed to…4. CREDIBILITY: We pride ourselves in the use of ‘an authentic, bottom-up approach'. We rely on impact rather than frequency, in a bid to use the 15 % experience to further reach the 85 %5. SCALE: We ultimately find ways to amplify our authentic, bottom up approach; finding the appropriate medium, at affordable costs and maximum reach…