PHYGITS – the Art of Winning Customers is a ground-breaking digital platform focusing on the retail business. A first-of-its-kind Retail Technology study, it meticulously compiles 50 of the most revolutionary case studies of technology adoption in Indian Retail with a clear narrative of the path from unique challenges to cutting-edge solutions. Sharp, relatable and impactful, it is the essential guide for retailers and technology service providers looking to maximise competitive advantages in the digital age.