Born in Madurai, Crafted in GrasseLilaNur Parfums is India's first truly modern niche fine fragrance brand. Our mission is to celebrate the rich diversity of India's flora with a sumptuous selection of Eau de Parfums and precious Attars crafted by renowned masters of French haute-parfumerie in Grasse. Connecting tradition with innovation, the brand is committed not only to sharing the enchanting olfactive riches of India with the world, but also to ensuring sustainability and responsibility from field to flacon.