Pilar Ferrer's Contact Details

Pilar Ferrer's Company Details

SIBBO

Pozuelo de Alarcón, Comunidad de Madrid, Spain • 15 Employees
Internet

The growth of programmatic advertising has developed a more complex ecosystem and more difficult to optimise for Publishers (adservers, SSPs, data, yield). At the same time traditional networks are evolving, and in many cases they are not capable to adapt themselves neither in the speed of the change, neither in the platforms, formats, etc. As a result the Publisher suffer a decrease in its revenues and expectation. As a consequence the Publishers desires to take the control of platforms and monetisation. Sibbo Ventures arises to cover the Publisher's needs to enter in the Programmatic world, and maximize the sales of ad space in different platforms (mobile, desktop, app), formats (display, video, email...) and new trends such as data monetisation. Sibbo provides consultancy and outsourcing services. Sibbo deliver advice, human resources and specialised tools, so the Publisher can tale control of platforms and the day to day operations. Sibbo has developed and license tools to optimise the sales through different SSPs (Header bidding),optimisation (yield management) and data monetisation (DMP). At Sibbo we are investigating everyday to enrich our knowledge and tools portfolio in order to be in the edge of advertising technology and best practises.