Our MissionAs the recognized leader and primary resource in lung health, our mission is to enable all Manitobans to breathe with easeOur VisionA province free of lung diseaseOur ValuesOur primary belief is that no one should have to struggle to breathe.Integrity - We maintain the highest possible standards of ethics and professionalism in all that we do.Transparency - We are open and accountable for our actions.Respect - We respect our clients, volunteers, donors and staff without discrimination and protect their privacy.Innovation - Ongoing research and knowledge translation are essential to help us achieve our mission.Excellence - Our programs follow best practices for lung health and have the highest possible impact on Manitobans.Empowerment - We equip Manitobans to take care of their lung health.Teamwork - We value and actively pursue collaboration and cooperation with provincial and national staff, volunteers and other partners and stakeholders.Stewardship - We uphold the principles of due diligence in the management of our assets and raise funds only from legitimate sources that align with our mission.