Piotr Jakubowski's Contact Details

Piotr Jakubowski's Company Details

Difference

Warsaw, Masovian Voivodeship, Poland • 43 Employees
Market Research

We are an independent research company that helps clients to DISCOVER (human and their needs), UNDERSTAND (brands and their communication) and TAKE optimal business decisions to create a differentiated proposal for brands, products and services.Our team consists of people with many years of experience in the research industry with diverse competences, knowledge and skills. We offer a comprehensive approach to the researched problems courageously combining methodologies and research tools.We operate in 6 main areas:1. HumanU&A research, segmentation, consumer insights2. Strategy & BrandBRAND InSIGHT - brand USP, brand health, tracking3.Concept & ProductCONQUEST - qualitative and quantitative research of product potential / product concept4. CommunicationSTORY SELECT - examining advertising scriptsIMPACT TEST- qualitative and quantitative study of the advertising concept and ready-made advertising5.ShopperSHOPPER InSIGHT - shopper behavior studies, promotions and pricing strategies6. Service Design (Service Design)Helping to innovate and improve services to make them more useful and consistent with customer needs