Pratabjai FRM's Colleagues at KASIKORN LINE
Pornpimon Sapsurakul
Project Manager (Digital Mobile Banking and Lending)
Pratabjai FRM's Contact Details
N/A
KASIKORN LINE
Pratabjai FRM's Company Details
Business AspirationIn the digital age, customer data is crucial to empower entrenched lenders with better understanding of customers' needs, and provide services that meet demand. KASIKORN LINE aims to capture those who are mobile-friendly and digitally savvy, especially the millennial segment, the smartphone generation. KBank and LINE will create a new social-banking brand that is extremely easy to use and fun. Customers will enjoy instant banking service within the LINE platform, such as simple steps to apply for banking products, fund transfers and personal loans with a fast approval processOur Key strategy is to become "Customers' Life Platform of Choice by leveraging customer base across platform with seamless experience. LINE's advanced digital technology and KBank's retail banking experience will prove to be the future of the banking industry, demonstrating a new financial model that begins in Thailand.