Pratyasha Rath's Contact Details

Pratyasha Rath's Company Details

FinalMile Consulting

Chicago, Illinois, United States • 11 - 50 Employees
Design

Final Mile is the first company in the world to systematically apply behavioral economics and cognitive science to explain and influence human behaviour.Our work spans both commercial and social spaces - Health Care, Consumer Goods, Financial Services, E Commerce, Transportation Safety, Consumer durables and Sanitation. We manage projects across geographies - US, India, France, U.K and Sub-Saharan Africa. Our process involves game-based research, explaining decision making through the lens of Emotions, Heuristics and Context and ultimately translating this understanding into subtle design interventions that influence our non-conscious brain. Project teams are cross functional in nature, comprising Sector/Business specialists, Science specialists and Designers.We are a pioneering a new workplace culture. There are few administrative controls and no complex hierarchies. The culture is one of self discipline, individual accountability, freedom and integrity.Our work has received global recognition.https://www.esomar.org/web/research_papers/In-Depth-Interviews_2789_Red-Alert.phphttps://www.esomar.org/web/research_papers/In-Depth-Interviews_2725_Belief-Intent-ACTION.phpBusiness Week: http://tinyurl.com/zd9sbw6 The Guardian: http://tinyurl.com/ljr24tx Boston Globe: http://tinyurl.com/448ulh6Final Mile was recently acquired by Fractal Analytics. This is the amalgamation of behavioral science, artificial intelligence and data science. http://www.zdnet.com/article/fractal-analytics-buys-final-mile-as-ai-data-science-meld-with-behavioral-science/Visit our website www.thefinalmile.com to learn more about work and expertise.