Praveen Tripathi's Colleagues at Magic9 Media & Analytics Pvt. Ltd
Praveen Tripathi's Contact Details
Mumbai,Maharashtra,India
Magic9 Media & Analytics Pvt. Ltd
Praveen Tripathi's Company Details
Magic9 Media & Consumer Knowledge Pvt. Ltd. was founded by Mr. Praveen Tripathi in September 2014. Magic9 Media & Consumer Knowlege Pvt. Ltd is its parent company. We employ people from various disciplines – Management, Engineering, Science, Statistics, and Commerce specializing in - Design of Market Information systems- Analytics and use of univariate and multivariate analysis techniques on Media and Market Research data to draw insights and to address media and brand planning issuesOur Vision: We work with our Clients to build long term media and consumer knowledge towards delivering competitive advantage.Our Mission: Our Mission is to be one of the leading companies in the world in the areas of:- media consulting- media audits- media analytics- media research - consumer researchby using new and innovative ways to solve our Client's issues and thus helping them in strategic decision makingOur Strengths:- Design of large scale media research studies - Broadcast India (Establishment study for TV universe estimation) - Panel Design (for TV audience measurement)- Cutting edge application of Media Research & Market Research - In Readership, TV Audience Viewership and Radio Listenership - Media Research Audit- Rich experience in Media Planning, Media Software design and implementation.- Modeling and Analytics.Other Areas of Competence:- Data Insights- Media and Market Research Audit- Media Software - Marketing and other softwareTypes of Projects we do:- Design, Quality Control and Analytics for TV Audience Measurement- Designing and Running Large Scale Media Studies other than Television- Audits of large scale Media Measurement Studies- Methodology validation for a large TV Audience Measurement company for the purpose of helping it get accreditation for its methodology from the industry body- Analysis of drivers of campaign metrics and co-viewership across multiple platforms (TV, Digital and OTT)