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The Expertise to Achieve Maximum Product PotentialICON's Commercialisation & Outcomes practices provide insights to clients on strategies and execution for long-term value through customised engagements that fit the compound, the company and the market, maximising products' success and their benefits to patients' health. The combined strengths in our scientific practices and operational delivery teams offer tremendous opportunity to harness expertise and capabilities from multiple disciplines at once, or in sequence, creating a stronger and more persistent focus on product value and commercial success.Specialty practices directed toward product commercialisation include:Peri-approval & Observational Research Pricing & Market Access Health Economics Patient Reported Outcomes Epidemiology Electronic Clinical Outcomes Assessment Language Services ICON Commercialisation & Outcomes ultimately helps clients make the best decisions based on academically rigorous and commercially relevant expertise and services early in development so that they can introduce the highest value product into the market place in the shortest time.