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At PSC Analytics, we believe the ability to measure and react to consumer interest is the key to success for retailers big and small. Now with our state-of-the art technology, Analysts everywhere can monitor exactly which items are being picked up throughout their shop floor. Unlike traditional planning tools which often only measure sales reports, PSC Analytics empowers retailers with the ability to track consumer interest prior to the point of sale. This deeper insight now reveals the conversion of each individual item throughout their product line, giving Analysts further data regarding the measurable popularity of both items sold and unsold. But why stop with just measuring interactions? At PSC Analytics we take a "speak when spoken to" approach to marketing within your four walls. The same technology which allows us to track if an item is picked up also allows for the option to market to customers within your store in real time. Whether on a stationary display screen or a mobile tablet, our application allows retailers to display unique images/videos specific to the item a customer has chosen. Real world campaigns no longer have to be static in nature. Every item has a story. PSC Analytics takes the guesswork out of marketing and allows you to romance and educate your customer based on the item they are viewing.