I'm – The Centre for Applied Arts is a design studio based in New Delhi, specializing in bespoke interiors, furniture and accessories.Established in 1994, it started as a first of its kind in India product design center. The concepts and designs introduced, were modern, postmodern, playful, fun and highly stylized, immediately taking the city by a storm. This was the time ‘identical looking furniture' was spread across the country. I'm held regular exhibitions, exposing the viewer to the various possibilities of creativity and experimentation, initiating the trend of Bespoke nationally.We follow a limited-edition, sensorial approach as an antidote to the passive, mass-produced world we live in. We promote design for design's sake, to overcome the uninspired, dullness of the prevalent ordinariness, and its lack of innovation. Our emphasis has always been to create the perfect ambiance, with a combination of art and design.Over the years I'm has been able to build an impressive portfolio of work that shares a strong narrative, aesthetic sensibility and demonstrates an innovative attitude. Our USP is Custom and Bespoke designing, thus, our work displays a broad spectrum of styles- straight lined, contemporary, classical, fusion and at times OTT as well. As of now, our projects cover a diverse range – private residences, sample villas and apartments, offices, commercial spaces, hospitality boutique retail and restaurants, both in India and globally.