Selco was born in 1979 and for more than 30 years it has been active in Arc Welding Equipment. Since its start, it has been characterized, and it has been recognized by the market as a producer of welding equipment dedicated to the industrial/professional sector. A strong innovative attitude, part of the company nature, allowed Selco to launch, as a first mover, solutions at the edge of technology (Genesis 134, the "portable" welding machine, based upon resonant inverter technology), nowadays become standard solutions. Today, with the two inverter product lines, Genesis and Quasar, Selco sets, in the international outlook, as a reference producer in his market segment. Main value charcterizing Selco is a strong boost to innovation, finalized to the creation of welding product with a high quality in welding process results together with the equipment itself, with a quick and easy user interface. Everything looking ahead always to the market in order to catch trends and needs with promptness. Innovation is involved more and more in sustainability field, with research of tighter weights and dimensions, in order to decrease problems at the end of life of the products, and with the research of an intelligent use of the electrical energy needed for the welding process, base philosophy of Green@Wave concept.