TREND Financial is a Canadian automotive lender with a management team that has extensive automobile finance experience, funding over $100 million dollars in consumer automotive loans to date. TREND Financial continues to build and grow with state-of-the-art technology and processes to service customers in a dealer friendly environment. Its understanding of consumers' and dealers' needs has established this lender as one of Canada's top auto finance companies, being included in PROFIT's Top Startup 50 Companies for 2016 and recognized by Auto Remarketing Canada's Power 200.