Éclat by Oui came about when our founder, Ethel Neo (@ethneo), lost her actual engagement ring while travelling. Traumatised and disappointed, she decided to look into a luxurious yet guilt-free diamond alternative. What was initially a personal quest very quickly turned into a passion project. Through encouragement from her family, friends, and husband, Ethel decided to launch her first jewellery line, Éclat by Oui, where"Éclat" means great brilliance and display in French.