Rachel Henery's Contact Details

Rachel Henery's Company Details

Way Up Front

Cape Town, Western Cape, South Africa • 51 - 200 Employees
Marketing and Advertising

Way Up front is a specialist in on and off consumption retail solutions – a manufacturer of innovative point of purchase. Our dynamic in-house designers' primary purpose is to create designs that deliver results by increasing consumer consumption. We never forget that what we create must contribute to building brands, so selling volume is not our only objective. Creating the right image for the brand is paramount and affects the materials we decide to incorporate in the design. Apart from being technically proficient and creative, we have a keen mind for business and often approach a problem with innovative solutions. We regularly interact with our clients advertising agency and internal trade marketing teams in devising the trade solutions, especially if the POP material needs to flow from a broader campaign or initiative. High energy levels and passion abound. Our work alters the way the competitors in the respective categories are viewed by consumers. Category Management is becoming a priority for FMCG clients and our team is trained to ensure that whether you are category captains or a new sku entering a new segment, we will propose a display strategy with corresponding channel plan as part of our service to you. Either way, doing things differently will set you apart from the competition.--------------------------------------------------------------------------------------------------------------------------------------------------