Superior Florida Realty, also known as iSella.com, is a real estate brokerage firm that works with local sellers to ensure that their homes are professionally marketed and sold, and at the same time, assists out-of-state and international buyers in buying secondary vacation homes, and investment properties. One of our unique attributes, is that we have an influx of international buyers who are looking to invest their money in Florida.The company opened its first office in Boca Raton in January 2008, one of the most challenging times ever for the real estate industry in Florida. However, since its inception, the company has consistently grown and owes much of its success to its ability to market to foreign nationals.In addition to offering real estate brokerage services, we also offer rental and property management services through our sister companies iRenta.com and iManaprop.com.iRenta.com, also known as Superior Florida Rentals, rents and manages luxury vacation rental homes. For international and out-of-state buyers, who in most cases will not use a secondary vacation home more than three to five weeks per year, the company ensures a steady revenue stream that covers many of the expenses incurred by an absentee owner, e.g., insurance, utilities, property taxes, and interest payments on a loan.iManaprop.com, also known as Superior Florida Management, manages investment properties that are rented out on an annual basis. Owners are ensured worry-free rent collection, maintenance, and other property related services.Much of our success comes from being in the forefront of technology with a focus on constant online and offline international advertising. Every sales associate has the best sales tools at hand, including an in-house custom-built CRM (Customer Relationship Management) solution.At iSella.com we will always stay in the forefront of technology. We strongly believe this is the key to our success and future growth.