Ecommerce is the future; and the key survival for any business is digital transformation. 57% of online sales go to six hyperscale vendors; and most brands find themselves competing with them for the loyalty of customers. Customer tastes and trends change. How do you consistently optimise your growth strategies to match them? The lack of precision in current strategies can result in a reliance on mass discount events and overloading your customers with content. The result? Industry sell-through rates of 80% but return rates at 20-30%. And these inefficiencies are endemic in our industry. So, how does Cloud IQ help? We believe AI can truly hyper-personalise and make real-time data driven decisions and continually optimise to create not just marketing but ecommerce that really works. From stock demand forecasts to sell-through rate, our platform continually optimises to perfect engaging with your specific consumer base the more you use it. We believe in less panic and more precision. It's time to make ecommerce and exact science.