Generation5 supplies North America's leading brands with the industry's most robust,timely and precise Marketing, Analytics and Customer Prediction solutions. Generation5empowers customer acquisition by producing predictions of purchase potential, shoppingbehaviour, and attitudes right down to the household or the individual level. Combiningthe power of its patented prediction engines with North America's richest data sources,Generation5 delivers pinpoint accuracy, dramatically higher response rates, customanalytics, and segmentation modeling. Leading marketers communicate with theircustomers more effectively, understand the lifetime value of their clientele, identifypotential customers more reliably, and dramatically reduce their customer acquisitioncosts.