FACTS :1-People connect more emotionally with real life stories than with advertising2-Great real lifestyles are the best way to create buyer desire3- Ecommerce is merely product catalogues = conversion rate are very low.$Billions are spent in advertising with very low results. How is the last time you clicked on a banner ad ?Style and the City first iOS app featuring street style stories (stylish people in their real life), was a first success :- 300 000 addictive users without any promotion-14 to 20 min per session - 93% user retention- amazing user reviewsThe new SATC story telling mobile commerce app will offer to :Users : 1- Great street style & lifestyle stories to save and shop from.Brands : 1- Improve their branding by posting great stories 2- Save money by micro targeting fans 3- Make money by selling they products