The company is started with an intent to offer financial assistance to prospective customers falling in the micro and small income sectors. As of now, people in these sectors, generally approach unorganized lenders to fulfill their financial needs. This not only increases their financial burden but also traps them in a vicious credit cycle from which they may not able to come out.Such unethical practices deprive them from progressing and also force them to spend their lives in financial misery. This in turn affects indicators like literacy, health, child mortality etc..