XGraph provides buyers and sellers of online advertising with Connected Audience™ solutions that improve ad targeting. XGraph's innovative social targeting approach is based on the simple premise that people who share similar lifestyles, values and purchasing habits with an advertiser's core customers are an optimal audience for targeted display advertising. Social network analysis applied to privacy-friendly data sources is the core of XGraph's unique "multi-graph" methodology, enabling high-value targeting at scale. For more information, please visit www.xgraph.com.