MindGraph is a social research company with an aim to make social intelligence available to businesses, to optimise decision making in their product development, identify new market opportunities and improve the effectiveness of marketing programs. MindGraph's goal is to allow businesses to achieve a deeper customer understanding by listening to their values and needs to help brands build products and services that meet these consumer requirements. The MindGraph solution will collect and analyse social media consumer data and deliver targeted reports specific to the industry and business needs.