Founder Director at Nmai Fitness Solutions Private Limited - Chennai, Tamil Nadu, India
We are in the business of encouraging Healthy habit. When we started our venture, we chose to associate with Fitnessone Group which has a strong network of Pink Fitness franchisees with a high brand recall. Pink Fitness is a chain of fitness studios that serves exclusively for women that offers a safe and secure environment for them to work out. In our quest to stand out from others we chose to stress on the need to develop fitness as a "Heathy habit" for both the body and the mind. Research shows that regular exercise not only makes us healthy but also lifts our mood.We started our operations in December 2017 when we opened our first fitness studio in Saibaba Colony (SBC) in Coimbatore and opened our second studio in Kodambakkam (KDM) in Chennai in May 2018.We have consciously chosen to invest in the core business than in any intermediary like fitness apps or wearables. In the long run, core businesses that have direct and continuous engagement with customers are sustainable.Regular workout sessions help a long way in maintaining fitness levels of our members. We have an inhouse developed solution that tracks their attendance and also communicates regularly on their usage, membership expiry etc.In addition, we provide regular diet counselling sessions, periodic review of their progress.