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Freelance Marketing - Marketing Business Writer
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Blogging has been identified as the social media platform which will experience the most growth by Awareness, Inc's 'State of Social Media Marketing' 2012. Of all of the compelling reasons to blog, it is perhaps the very best way to build your brand, and it gives you great searchability and findability across the internet.Business articles marketing is a great vehicle for building your brand, building your credibility as a knowledge leader, and also for creating searchability and findability across the internet. Business articles can be posted on your own site as content, on other article sites, and published in publications which post them as content on their sites.Website content should address each target audience and invite each to make some sort of decision -- whether that is opting into a newsletter, registering for a demo or whitepaper, or registering for a contest of some sort. The objective of your website is to create a compelling reason for your audience(s) to leave their contact information so that they can then be engaged over time.Perhaps the biggest mistake a company makes is failing to assess current and trending SEO before every other internet marketing task, including choosing a website domain name. Website domains, website content, blogs, business articles and internet-posted press releases should all contain organic SEO which causes the company to be highly searchable and findable across the internet.