Randall Lanham's Contact Details

Randall Lanham's Company Details

Road Runner Media, Inc

Rancho Santa Margarita, California, United States • 11 - 50 Employees
Marketing & Advertising

Road Runner Media, Inc. (RRM): A Technology company helping to resolveapproximately 500,000 commercial vehicle accidents, resulting in over 5,000mortalities in the USA annually. This is achieved through patented technology that enhances road and vehicle safety while accessing the existing $29 Billion Dollar Out Of Home (OOH) media market.RRM's technology operates at the intersection of commercial vehicle fleets and Out OfHome Media, and consists of three (3) components:1. A patented Vehicle Operational Indicator (VOI) is a rear-facing media display that operates in real-time as a "Digital Brake Light" (DBL), indicating when the vehicle operator brakes stops, selects turn signals, reverse and emergency flashers, enabling surrounding drivers to react accordingly.2. The ability to display or integrate into Public Service Announcements (PSA)such as AMBER Alerts, and other federal and local government safety &emergency broadcast systems.3. A proprietary Content Management System (CMS) enables real-time, local, and nationally targeted, messaging, and advertising to be transmitted to thedisplay when the VOI and PSA are not being shown.RRM's mission is to save lives, decrease accidents, increase public safety, all while delivering brand experiences utilizing our patented technology and innovative media-based revenue model.RRM democratizes digital media; anything that is displayed on an individual cell phone can now be displayed on RRM panels on moving commercial vehicles and buses to a wider audience; where messaging has the greatest impact for our brand partnersOOH Advertising Business ModelRRM's Real-time messaging to the display panels can be targeted by location (Geofencing), daypart, and any other suitable digital advertising criteria and generates revenue as follows.• REVENUE SHARE: Advertising revenue is shared with the operator to offsetoperational costs• LICENSING• FIXED PAYMENT: