FBF Originals is the longest-tenured sock licensee of the National Football League, and is also licensed with hundreds of colleges, the National Hockey League, NASCAR, and Fortune 500 companies such as chocolate manufacturer Hershey and others. FBF Originals is about putting its best foot forward. With family values anchored in Midwest roots, the FBF vision and mission are focused on quality, dependability, comfort, creativity and durability.